Over time certain business processes become standard and even expected. Not because everyone is copying everyone else but because they work. Direct email marketing has become one of these standards. Once it was enough to BCC your clients and send them an email through outlook or mail but this is no longer acceptable. Your clients already know and trust you. However they are also getting a bombardment of information from other sources so it’s important you stay in touch.
Email marketing or e-zines are small, well designed and well thought out HTML emails which go out to your existing clients with news and information. They includes images, text and important links to your web site, blog and other social media sites. The emails are personalised so every one of your clients feels like they are getting a personal letter.
And so you should. E-zines are designed specifically as a complimentary form of staying in touch. Many of our clients announce events through a postcard but also an e-zine. People have the option to opt-out or unsubscribe if they choose to. We’ve found that good looking ezines get a higher click rate, higher read rate and a far lower unsubscribe rate.
We will design your campaign, manage your data base, importt all your contacts and send the email at a chosen time for as little as $132 plus 2 cents an email. If you run analytics on any of the sites that your email links to you will notice a significant spike. We can also provide a report on how many opens, how many clicks and also who clicked.
There’s no signing up and definately no ongoing fees or charges with DPM’s e-zine service. Simply make contact with the studio and one of our crew will talk you through how to get started. It does help if you have an excel sheet with all your clients first names and email addresses.
