Kerin was inspired by an email campaign we developed for creative folk in the middle of 2010. And we’re glad she was because that gave us the opportunity to work on her new logo. The brief was simple: something delightful and memorable but most importantly reflective of her personality. As always we presented several options including a couple that didn’t have our girl hero but ultimately with a few tweaks and the removal of some pony tails we had a very happy customer. We went on to develop her business cards, online water marks for the purpose of copyrighting her web folio and font suggestions for her branding and ID guideline.
